LOST Media Mentions - DarkUFO

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Coty Prestige has signed Lost actress Evangeline Lilly as the new face of Davidoff Cool Water Woman.

The actress will appear in Coty’s worldwide campaign for the fragrance, with the exception of the US . The first print ad and television commercial will break in July.

The agreement marks Lilly’s first entry into the fragrance market and Coty says she will convey perfectly Cool Water Woman’s codes. “With her fresh natural beauty, her independent self-fulfilled personality and her strong seductive power, Evangeline Lilly is the perfect endorsement for our legendary fragrance,” said Françoise Mariez, senior vice president European Marketing Licences, Coty Prestige.

The agreement also reinforces the link between the male and female Cool Water fragrances - Coty signed Lost actor Josh Holloway to be the face of Cool Water Man in February 2007.
Source: www.cosmeticsinternational.net

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