LOST Media Mentions - DarkUFO

The idea first came to Jeff Curtin and Adam Schatz the way so many awesome ideas do: in the form of a rock opera.

In January, the Brooklyn musicians were considering crafting a sweeping, "Tommy"-style tribute to "Lost," their favorite TV show. But just before the ABC drama's fourth season, they had a thought. What if they wrote a new song after each broadcast that summarized the key events in the latest chapter of the stranded-on-an-island saga? What if they posted the tracks on their MySpace page? And what if they called themselves Previously on Lost, a homage to the plot summaries that precede each episode ? Would people click and listen?

Since the concept involved quirky music, the Internet and "Lost," a series with a fat fan following in the 18-to-34 demographic, the answer to that question was a resounding "Dude, yes."

"I guess it was just something we tried for fun," says Curtin, 26, a Washington, D.C., native who, among other things, works as an engineer and sound designer for indie rock Web site Pitchfork Media. "But it caught on and people started listening to the songs, so we were kind of bound by a contract with the fans to continue."

So now, what began as an online experiment has morphed into an career move for Curtin and Schatz, including selling the complete 12-track opus, "The Tale of Season 4 and the Oceanic Six," on iTunes.
Source: SFGate

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