Lost execs find their way to Promax

Thanks to Dave for find this.

Two of the leading creative minds behind US drama Lost are to reveal the secrets of creating a hit franchise at next week's Promax/BDA conference in New York.

Co-creator, executive producer and writer Damon Lindelof will be joined by fellow executive producer and writer Carlton Cuse to host a session titled Living the Lost Life on June 13 at 10.00.

The duo will share their experience in creating a franchised brand, address their challenges in maintaining the longevity of their show, walk participants through their creative process and provide their own perspective on the audience's evolving viewing habits. Organisers have also dropped hints that they may reveal details of future projects.

The show recently ended its third season on ABC in the US and the network has committed to three more seasons, each comprising 16 episodes, after which the series will draw to a conclusion.

The Promax/BDA conference will be held at the Hilton, New York, from June 12 to 14.

Source: C21 Media