Strike-Bound Actors Start Endorsement Hunting

Here is an article about how some actors are now looking for endorsement deals to supplement their incomes including Evangeline Lilly.

December 10, 2007 -- With much of Hollywood on a strike-induced hiatus, TV stars with time on their hands are taking a second look at celebrity endorsements and other marketing deals to stay busy.

The strike by the Writers Guild of America has halted production on scores of TV shows, making actors who were previously tied up with full-time jobs available to advertisers.

"I definitely think there is more availability," said Andy Marks, a managing director at Matter, the entertainment marketing division of p.r. giant Edelman.

The strike is headed into its sixth week after talks between the writers and the Alliance of Motion Picture and Television Producers collapsed on Friday.

The financial ramifications of being without work for weeks - the last major strike in 1988 lasted five months - will likely have some actors looking to line up other sources of income.

An A-list actor in a top show may reap $250,000 per episode, but there are plenty of cast members who make considerably less - between $35,000 and $50,000.

Full Article: NY Post